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UAE Team ADQ partners up with Uriage Eau Thermale

UAE Team ADQ partners up with Uriage Eau Thermale

April 24, 2024

The 30 years old French company Uriage, that is the worldwide player in skin protection, is a new partner alongside the rider of the team for their sporting activities and daily life.

UAE Team ADQ welcomes Uriage as a new partner for next three year with its three decades of expertise in skin protection and its products based on the benefits of a unique thermal water.

Melissa Moncada, President of UAE Team ADQ, who established the team in 2021 with a continuous focus on innovation, sustainability, and overall well-being with her young and high performing team Melissa pays a lot of attention on all possible improvements for her team and women’s cycling industry in general. She expresses her enthusiasm for the collaboration: “I’m more than happy to welcome Uriage on board as a new partner which perfectly corresponds to the values and goals of our team. We prioritize the well-being of our riders, providing them a reliable skincare partner for all weather conditions they encounter during their year activities. Additionally, our shared commitment to sustainability and environmental impact resonates deeply with our team's ethics”.

Uriage will support UAE Team ADQ with a range of products derived from thermal water originating from the heart of the French Alps from 2000 years. A soothing and moisturising protective water, rich in minerals, which strengthens the skin barrier and help to protect the skin during the sport activity.

Packaged directly at the source to preserve its countless benefits, Uriage Thermal Water serves as a vital component of daily beauty routines and aids in the healing of wounds, burns, and fatigue commonly experienced in cycling.

Our rider are not just athletes giving their 100% during the cycling activities. It's equally important to us that our ladies feel good on and off the bike. We want our female riders to prioritize self-care as women, minimize the impact of their hard cycling life on their skin, and approach their careers and futures as a women with confidence and serenity.

These days in Belgium the sponsorship agreement was formalized during a meeting with the team between Uriage Marketing Manager Sofie Sertyn with Camila Garcia, CEO of UAE Team ADQ, and Yana Seel, Head of Business and Communication (in the photo credits: Manuela Heres).