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Pissei was established in 1978 under the name of “Ellegi”. From the very beginning, the company specialized in the sports apparel sector and, in 2006, took on its current name. The production chain has always been 100% “Made in Italy”, in tune with our roots and keeping our traditions alive. We want to bring an eye-catching style on the road. This is why we carefully link the unique style of materials to functionality and technology. We offer refined and non-conventional clothing collections that allow those who ride a bike to feel at ease at any time. The combination of technically perfect materials with a unique and unmistakable design is a core value of Pissei. We constantly strive for the perfect fabric, suitable for achieving speed and high performance on the road. We make sure our cyclists are wearing clothing perfectly tailored to their body. Every detail is specifically designed to meet the needs of professional athletes and make them compete to their full potential in every situation. Our comeback to the world of competitions is a new stimulus to further improve our products.

UAE Team ADQ Kit, in store and online, click here

Introduction:

In 2023, the women's cycling industry faces challenges and opportunities. This case study delves into perspectives from key stakeholders, including UAE Team ADQ's Maria Camila Garcia, Head of Performance Alejandro Gonzales, RSC’Sport, World Tour Race Organizer Fabrizio d’Amico, and the UAE Federation President, H.E  Mansoor Juma Buosaiba, Their insights illuminate solutions driving progress in women's cycling both globally and in UAE.

Challenges:

• Gender Disparity: Limited recognition and support hinder women's cycling growth.
• Limited Race Opportunities: Scarce high-profile races hinder exposure and experience.
• Societal and Cultural Barriers: Cultural norms restrict women's participation in sports.

Solutions:

Mari Camila Garcia, CEO of UAE Team ADQ:

• People-Centric Approach: Fostering a supportive ecosystem with equal opportunities.
• Nurturing Talent: UAE Team ADQ scouts diverse talent, nurturing skills for global stages.
• Grassroots Initiatives: "Women Moving Forward" empowers aspiring cyclists and coaches.
• Breaking Gender Barriers: Promoting inclusivity, inspiring positive change within the industry.

Alejandro Gonzales, Head of Performance:

• Rigorous Training: Tailored training programs focusing on mental conditioning and sports science.
• Personalized Approach: Individualized coaching enhances female athletes' skills and resilience.
• Adapting to Advancements: Staying ahead in technology and race demands, critical for success.

Fabrizio d’Amico, RCS’ Sport UAE World Tour Race Organizer:

• Inclusivity: Organizing demanding women's races, ensuring equality in prize money.
• Promoting Visibility: Broadcasting live, attracting top athletes, and promoting equality (prize, broadcast, route difficulties).
• Setting Benchmarks: UAE Tour 2023's success reflects inclusivity efforts in global cycling events.

 H.E  Mansoor Juma Buosaiba , UAE Federation President:

• Visionary Leadership: Acknowledges the unwavering support from UAE leaders.
• Collaborative Efforts: Working closely with stakeholders to develop an inclusive race calendar.
• Rapid Growth: Passionate commitment leads to exponential growth in cycling enthusiasm.

Conclusion:

The challenges faced by women in cycling will be met with proactive efforts from teams like UAE Team ADQ, race organizers, and sponsors. By addressing gender disparities, increasing visibility, and nurturing talent, the women's cycling industry in 2023 is reaching a transformative era. Through collaborative endeavors and continued support, women cyclists are poised to conquer new horizons, inspiring generations to come.

 

 

 

 

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Un post condiviso da UAE Team ADQ (@uaeteam_adq)

SAFIYA

ALSAYEGH

Once again UAE Development Team conquers a Top 5 and once again sprinter Sara Fiorin achieved a good result.
After taking third place in stage 2 of the Baloise Ladies Tour today stage 3a was staged. This time Sara Fiorin finished fourth on the finish line in Zwevelgem (Belgium).

Due to a group crash after 10.9 km the race was neutralized for more than 50 minutes. For this reason the organization decided to remove the local lap and shortened the stage from 94.7 km to 66 km.

Fortunately, the girls led by Davide Gani and Giuseppe Lanzoni were not involved in this crash and were able to race without any problems.
Once again the race ended in a bunch sprint: Lorena Wiebes won by putting her own wheel ahead of Charlotte Kool and Daria Pikulik. Sara Fiorin's fourth place proves that Sara can be a strategic rider in stage races as well, because being able to be among the best in the group after three days of racing is a fact that shows her physical and mental resilience.

The UAE Development Team's racing style was also very good. At the start were once again Elisabeth Ebras, Beatrice Caudera, Karolina Kumiega (UAE Team ADQ) and Anastasia Carbonari (UAE Team ADQ). The recipe of mixing World Tour Team athletes with the Development Team is definitely effective, as it allows important growth for the young athletes and gives an opportunity for the more experienced riders to find their shape.


 

With the opening ceremony along the Seine River, the Paris 2024 Olympic Games will officially kick off today.

UAE Team ADQ will be represented by seven athletes at the Summer Olympic Games in France who will take part in the Individual Time Trial, Road and Track cycling events.

This is a historic moment and a new milestone in the growth of UAE Team ADQ and the cycling movement in the UAE. In fact, Safiya Alsayegh will participate in the Road Race and will be the first female cyclist in the history of the UAE to take part in the Olympic Games. The completion of a journey that started from afar with the support of the entire team and sponsors who believed in this project. Further pride is then to have such a consistent number of other girls participating in the greatest sporting event on the planet.

The first to compete, already on Saturday 27 July, will be Slovenian Eugenia Bujak, who will take part in the individual time trial.

On Sunday 4 August, the streets of Paris will host the road race where the following athletes will line up at the start: Safiya Alsayegh (UAE), Silvia Persico (Italy), Eugenia Bujak (Slovenia), Anastasia Carbonari (Latvia), Alena Ivanchenko.

From 5 August, the track races will also start, where Chiara Consonni (Italy), Lara Gillespie (Ireland) and the young Sara Fiorin (Italy), an athlete of the UAE Development Team, will be competing.

SCHEDULE

26/07 | 18:00 - 19:30 | Opening Ceremony Olympic Games

Live on discovery+/Eurosport from 18:00 CEST

27/07 | 14:30 - 16:30 | Women's Individual Time Trial Race

Live on discovery+/Eurosport from 14:15 CEST

04/08 | 14:00 - 18:45 | Women's Road Race

Live on discovery+/Eurosport from 13:45 CEST

05/08 to 11/08 | Track Races

Live on discovery+/Eurosport

Have questions for us? We would love to hear from you! Please complete the email form with your inquiry.

While some brands diversify, we specialise in helmets to ensure we offer the very best products every time. We never stop ceasing to know, refine and develop bicycle helmets so that they are ever safer and more innovative.

LOLA

BRYSON-BOE

ADQ is an investment company and strategic partner of Abu Dhabi’s government committed to accelerating the transformation and growth of the Emirate into a globally competitive and knowledge-based economy.

ADQ’s commitment to embedding a performance-driven culture and supporting the community is underpinned by its ‘Performance Driving Us Forward’sponsorship platform. The platform prioritizes partnerships that positively impact the communities and create opportunities by building sustainable programs to enhance the lives of the next generation of athletes representing the UAE on the global stage.

ADQ’s title partnership of UAE Team ADQ is aimed to help promote women in sports and cycling to encourage fitness, competition, and physical and mental wellbeing. The team aims to frontier the women’s cycling movement in the UAE by influencing and encouraging the emergence of more women in this exhilarating sport and by creating a source of support and inspiration, particularly for the Middle East female community.

DOMENICO

PEDRETTI

DAVIDE

GANI

The contribution given by the professional riders was fundamental in the long prototyping phase and subsequent road tests and then directly in the races; the input received from the team made it possible to work on clear and defined areas, such as: aerodynamics, weight, real dynamic stiffness, geometry, robustness and reliability.

As an improvement of our Magistrale Women Bib Shorts, top of the range of our custom range, the new Magistrale Bib Shorts developed for the Pro Teams features raw cut legs with no elastic band, improving aerodynamics and comfort even on the longer training rides and race days.
The Explosive One fabric construction gives an uniform pressure throughout the leg thanks to its technology developed to give the fabric the level of comfort and freedom of movement, supporting the
muscle building and minimizing energy expenditure.

The pad is an evolution of our TruFlo AirLight, featuring our iconical floating technology with a special 80kg/m3 monodensity foam capable of granting same level of comfort up to 8h.
Bibs are made with Y shape and with high breathable fabric and radio pocket.