Pissei was established in 1978 under the name of “Ellegi”. From the very beginning, the company specialized in the sports apparel sector and, in 2006, took on its current name. The production chain has always been 100% “Made in Italy”, in tune with our roots and keeping our traditions alive. We want to bring an eye-catching style on the road. This is why we carefully link the unique style of materials to functionality and technology. We offer refined and non-conventional clothing collections that allow those who ride a bike to feel at ease at any time. The combination of technically perfect materials with a unique and unmistakable design is a core value of Pissei. We constantly strive for the perfect fabric, suitable for achieving speed and high performance on the road. We make sure our cyclists are wearing clothing perfectly tailored to their body. Every detail is specifically designed to meet the needs of professional athletes and make them compete to their full potential in every situation. Our comeback to the world of competitions is a new stimulus to further improve our products.

UAE Team ADQ Kit, in store and online, click here

Introduction:

In 2023, the women's cycling industry faces challenges and opportunities. This case study delves into perspectives from key stakeholders, including UAE Team ADQ's Maria Camila Garcia, Head of Performance Alejandro Gonzales, RSC’Sport, World Tour Race Organizer Fabrizio d’Amico, and the UAE Federation President, H.E  Mansoor Juma Buosaiba, Their insights illuminate solutions driving progress in women's cycling both globally and in UAE.

Challenges:

• Gender Disparity: Limited recognition and support hinder women's cycling growth.
• Limited Race Opportunities: Scarce high-profile races hinder exposure and experience.
• Societal and Cultural Barriers: Cultural norms restrict women's participation in sports.

Solutions:

Mari Camila Garcia, CEO of UAE Team ADQ:

• People-Centric Approach: Fostering a supportive ecosystem with equal opportunities.
• Nurturing Talent: UAE Team ADQ scouts diverse talent, nurturing skills for global stages.
• Grassroots Initiatives: "Women Moving Forward" empowers aspiring cyclists and coaches.
• Breaking Gender Barriers: Promoting inclusivity, inspiring positive change within the industry.

Alejandro Gonzales, Head of Performance:

• Rigorous Training: Tailored training programs focusing on mental conditioning and sports science.
• Personalized Approach: Individualized coaching enhances female athletes' skills and resilience.
• Adapting to Advancements: Staying ahead in technology and race demands, critical for success.

Fabrizio d’Amico, RCS’ Sport UAE World Tour Race Organizer:

• Inclusivity: Organizing demanding women's races, ensuring equality in prize money.
• Promoting Visibility: Broadcasting live, attracting top athletes, and promoting equality (prize, broadcast, route difficulties).
• Setting Benchmarks: UAE Tour 2023's success reflects inclusivity efforts in global cycling events.

 H.E  Mansoor Juma Buosaiba , UAE Federation President:

• Visionary Leadership: Acknowledges the unwavering support from UAE leaders.
• Collaborative Efforts: Working closely with stakeholders to develop an inclusive race calendar.
• Rapid Growth: Passionate commitment leads to exponential growth in cycling enthusiasm.

Conclusion:

The challenges faced by women in cycling will be met with proactive efforts from teams like UAE Team ADQ, race organizers, and sponsors. By addressing gender disparities, increasing visibility, and nurturing talent, the women's cycling industry in 2023 is reaching a transformative era. Through collaborative endeavors and continued support, women cyclists are poised to conquer new horizons, inspiring generations to come.

 

 

 

 

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Un post condiviso da UAE Team ADQ (@uaeteam_adq)

SAFIYA

ALSAYEGH

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The UAE Development Team's season is coming to an end, but there is no end to the good news for the women's team, which is having its last races of the season. 

In fact, even at the Giro della Toscana the athletes directed by Aida Nuño Palacio and Giuseppe Lanzoni got a good result thanks to Federica Piergiovanni, who conquered two Top 10s in the last two stages. In fact, to be precise, Federica Piergiovanni finished twice in eighth position and managed to reach the sixth podium in the overall standings. 

Once again the UAE Development Team athletes competed hard and tried to achieve the best possible result. Hannah Kunz and Elisabeth Ebras placed in the top 20 in the opening prologue, Beatrice Caudera and Emma Redaelli went in the breakaway and fought for the intermediate finishes. UAE national champion Safiya Alsayegh's performance was also positive. 

UAE Development Team will also return to competition next week: Carlotta Cipressi, Francesca Pellegrini, Federica Piergiovanni, and Sophia Zwaan will be present at the Tour de l'Ardeche (September 03-08); along with these four athletes will be the two UAE Team ADQ girls Dominika Wlodarczyk and Karolina Kumiega.  

While some brands diversify, we specialise in helmets to ensure we offer the very best products every time. We never stop ceasing to know, refine and develop bicycle helmets so that they are ever safer and more innovative.

LOLA

BRYSON-BOE

UAE Team ADQ will return to the roads of Belgium on Wednesday 18 September for the St. Feuillien Grand Prix de Wallonie. In the wake of the enthusiasm for the fine victory obtained on Sunday by Eleonora Gasparrini in Germany, the team will seek new satisfaction in Belgium with a very competitive squad.

Here are all the details.

18.09.2024

St. Feuillien Grand Prix de Wallonie (1.1)

Blegny - Namur (139.36 km) | BELGIUM

Start: 11:00 – Finish: 15:00 CEST

Line up: Silvia Persico, Karlijn Swinkels, Alena Amialiusik, Sofia Bertizzolo, Elizabeth Holden, Erica Magnaldi.

Sports Director: Cherie Pridham.

More info: https://www.trworg.be/le-grisette-grand-prix-de-wallonie-depuis-2022/

ADQ is an investment company and strategic partner of Abu Dhabi’s government committed to accelerating the transformation and growth of the Emirate into a globally competitive and knowledge-based economy.

ADQ’s commitment to embedding a performance-driven culture and supporting the community is underpinned by its ‘Performance Driving Us Forward’sponsorship platform. The platform prioritizes partnerships that positively impact the communities and create opportunities by building sustainable programs to enhance the lives of the next generation of athletes representing the UAE on the global stage.

ADQ’s title partnership of UAE Team ADQ is aimed to help promote women in sports and cycling to encourage fitness, competition, and physical and mental wellbeing. The team aims to frontier the women’s cycling movement in the UAE by influencing and encouraging the emergence of more women in this exhilarating sport and by creating a source of support and inspiration, particularly for the Middle East female community.

DOMENICO

PEDRETTI

DAVIDE

GANI

The contribution given by the professional riders was fundamental in the long prototyping phase and subsequent road tests and then directly in the races; the input received from the team made it possible to work on clear and defined areas, such as: aerodynamics, weight, real dynamic stiffness, geometry, robustness and reliability.

As an improvement of our Magistrale Women Bib Shorts, top of the range of our custom range, the new Magistrale Bib Shorts developed for the Pro Teams features raw cut legs with no elastic band, improving aerodynamics and comfort even on the longer training rides and race days.
The Explosive One fabric construction gives an uniform pressure throughout the leg thanks to its technology developed to give the fabric the level of comfort and freedom of movement, supporting the
muscle building and minimizing energy expenditure.

The pad is an evolution of our TruFlo AirLight, featuring our iconical floating technology with a special 80kg/m3 monodensity foam capable of granting same level of comfort up to 8h.
Bibs are made with Y shape and with high breathable fabric and radio pocket.