UAE TEAM ADQ

UAE Team ADQ is delighted to announce the appointment of Yana Seel as the Head of Business and Communications.

In a momentous step, UAE Team ADQ is delighted to announce the appointment of Yana Seel as the Head of Business and Communications for the women's WorldTour team, effective immediately.

Seel, a pioneer in the realm of cycling, achieved a significant milestone as the first woman to hold the position of Managing Director within the WorldTour at Team Astana Premier Tech, a role she served for three years. Following this, she spent two successful years as Chief Business Officer at Lotto Dstny, where her adept business strategies led to the acquisition of multiple sponsors and substantial improvements in the team's financial standing.

Having made a mark in the men's peloton, the accomplished Belgian professional now embarks on a new journey with UAE Team ADQ, heralding a fresh chapter in her illustrious career. In her new capacity as Head of Business and Communications, a role previously absent within the team, Seel's primary responsibilities will revolve around business development, marketing, and communication.

Seel's appointment signifies a significant step forward for UAE Team ADQ and underscores their commitment to fostering diversity and excellence within the cycling community.

“Yana Seel's appointment resonates perfectly with the core values and mission of UAE Team ADQ, which is dedicated to fostering diverse leadership opportunities for women,” remarked Melissa Moncada, President of UAE Team ADQ. “Her extensive experience promises to make a significant impact, not only within the women's cycling team but across the entire industry. Drawing from her distinctive perspective gained from her time in men's professional cycling, Seel will bring fresh insights and strategies to the team elevating the team’s positioning to new heights.”

Reflecting on her decision, Seel emphasized, “The decision to join UAE Team ADQ has been made after careful consideration and thorough research. During the last 6 years of my career, I was able to build enough experience in cycling and to prove my qualities in all aspects related to development of cycling's business model.”

Embracing UAE Team ADQ's supportive culture and camaraderie, Yana is excited about the challenges that lie ahead. “This team has not only the ambition to become the best in what they are doing, it has also a strong commitment to achieving their objectives with integrity and respect, aligning closely with my own principles. I am pleased and honored to start my new journey within the UAE Team ADQ”, she concluded.

Yana Seel's appointment represents a notable advancement towards gender equality and excellence in professional cycling. UAE Team ADQ continues to lead the way, nurturing talent and championing diversity in the sport.